ResourcesApril 14, 2022The UK ICO welcomes Google’s revised cookie policy

Stephen Bonner, UK Information Commissioner’s Office (ICO) Executive Director of Regulatory Futures and Innovation stated that the ICO welcomes the “news of Google’s revised approach to cookie consent. It’s a change we’ve been seeking through our ongoing discussions with Google and broader adtech work. The new ‘reject all’ option gives consumers greater control and balance of choice over the tracking of their online activity.” Continue reading the ICO press release here.