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After declaring Google Analytics is illegal, the Austrian DPA has declared Google’s IP anonymisation an insufficient protection measure for data transfers between the EU and the US. The Authority has also rejected the notion of a “risk based approach” had been submitted by Google. Find the decision, redacted by the NGO None of Your Business...

Stephen Bonner, UK Information Commissioner’s Office (ICO) Executive Director of Regulatory Futures and Innovation stated that the ICO welcomes the “news of Google’s revised approach to cookie consent. It’s a change we’ve been seeking through our ongoing discussions with Google and broader adtech work. The new ‘reject all’ option gives consumers greater control and balance...

Google Android might halt cross-application tracking features. In a blog, Anthony Chavez (VP, Product Management, Android Security & Privacy) wrote that “Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties...

The UK Competition and Markets Authority’s (CMA) launched a competition investigation  in January 2021, over concerns that Google’s  proposals for third-party cookies would cause online advertising spending to become even more concentrated on Google, weakening competition and so harming consumers who ultimately pay for the cost of online advertising. The tech giant has now reviewed...

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