In this privacyespresso episode we dived into a significant privacy case from Norway, often referred to as the “#Meta case.” This case has been creating waves in the #data protection realm, and we had the honor of hosting two exceptional guest speakers: Luca Tosoni, Specialist Director of the International Affairs Department at the Norwegian Data Protection Authority (#Datatilsynet), and Marte Wellerop Tronstad, Privacy and Data Protection Expert from Privacyrules Norwegian law firm member Brækhus Advokatfirma DA.
The case revolves around the challenge to Meta’s (formerly Facebook) behavioral advertising practices and the adequacy of their legal bases under the #GDPR. After a thorough investigation and legal developments, the Norwegian #DPA imposed a temporary ban on behavioral advertising in Norway, triggering discussions on legal compliance and the role of supervisory authorities.
In this episode, Luca provided a comprehensive overview, shedding light on the procedural and substantive aspects of the case, including ongoing actions and the involvement of the European Data Protection Board (EDPB). Marte raised insightful questions, prompting a rich discussion on exceptional circumstances, necessary actions for companies in similar situations, and the crucial role of the #EDPB in ensuring consistent approaches across European authorities.
Stay tuned for updates as this case continues to unfold, potentially shaping the landscape of data privacy and its enforcement across the EU. If you’re interested in delving deeper into this case watch the entire video.