The UK Competition and Markets Authority’s (CMA) launched a competition investigation in January 2021, over concerns that Google’s proposals for third-party cookies would cause online advertising spending to become even more concentrated on Google, weakening competition and so harming consumers who ultimately pay for the cost of online advertising. The tech giant has now reviewed its proposal undertaking final commitments, accepted by the CMA, which are a result of an in-depth investigation and extensive engagement with Google and market participants, including 2 formal public consultations. They address the CMA’s competition concerns and Google has also said that the commitments will be rolled out globally. The CMA is working closely with the Information Commissioner’s Office (ICO) to oversee the development of the proposals, so that they protect privacy without unduly restricting competition and harming consumers.
Continue reading the related UK Government press release here