In this latest PrivacyEspresso episode, we dive into one of the most significant privacy enforcement cases in Europe, the long-running legal battle over the Transparency and Consent Framework (TCF) developed by IAB Europe.
Hosted by Matthew Newman, Global Chief Correspondent at MLex, this episode features Ruben Roex, Partner at Timelex and legal representative of the complainants in this landmark case. Ruben unpacks the recent ruling from the Brussels Market Court, which upheld the Belgian Data Protection Authority’s decision and €250,000 fine against IAB Europe.
Key highlights:
🔹The origins and legal challenges of the TCF and OpenRTB system
🔹Why the TCF’s consent mechanism has been deemed non-compliant with the GDPR
🔹The concept of joint controllership and its implications for the adtech ecosystem
🔹The limitations of technical compliance in a decentralized ecosystem
🔹What the ruling means for TCF 2.2 and future iterations
🔹Plus, the latest news on a class action lawsuit in Ireland targeting Microsoft’s use of OpenRTB
This case not only challenges how online advertising operates today, but also sets the stage for future GDPR enforcement against sector-wide frameworks.
📌 Whether you’re in privacy law, adtech, or compliance, this is a conversation you won’t want to miss.
Watch or listen now and get up to speed on the evolving legal landscape of consent and data processing.
Listen to the full episode 👉 https://bit.ly/4mCAOy6