Privacy espresso seriesResourcesJanuary 21, 2021In privacy, fidelity programs and marketing activities must not be confused

Our Italian expert Chiara Agostini, TMT and Privacy Partner at RP Legal & Tax, discusses the differences between the use and collection of data for loyalty programs and for pure marketing purposes.

The collection of data for the management of fidelity programs, prize contests, or cashback initiatives, does not allow the data controller to process the collected data for autonomous marketing purposes such as the sending of advertising and other promotional communications.