Worldwide newsFebruary 16, 2022Google Privacy Sandbox for Android might put limits on digital advertising

Google Android might halt cross-application tracking features. In a blog, Anthony Chavez (VP, Product Management, Android Security & Privacy) wrote that “Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.”

Continue reading the blog here. Find the related analysis on the Wall Street Journal here.