Luiza Sato

     Americas  Brazil  
     [email protected]
     (5511) 3174-6145
     (5511) 97150-8222


  • Banking Privacy
  • E-Commerce Privacy
  • Energy Privacy
  • Financial Privacy
  • LGPD
  • Media & Entertainment Privacy
  • Natural Resources Privacy
  • Pharmaceuticals, Biotechnology & Medical Privacy
  • Retail Privacy
  • Transportation Privacy


Luiza Sato is a partner at ASBZ Advogados in São Paulo, with recognized experience in the areas of Data Protection, Digital Law and Intellectual Property. She holds a LL.M in Law and Technology from the University of California – UC Berkeley and maintains a close relation with the University, being the leader of the Berkeley Global Society’s Women Rights Project.

She works mainly in data protection adequacy projects, transactions involving data protection and consultancy in privacy & data protection, digital law and intellectual property.

Luiza was in 2020 the most voted lawyer, by clients and colleagues, as the rising star of the Data Protection area in Brazil and, in 2021, elected a next-generation partner by Legal500 and one of the 500 best Data Protection lawyers of the world by the WWL 2022 global ranking.

ASBZ Advogados is well known in Brazil for offering a unique work environment, having conquered the FIA Employee Experience Certification due to its work organizational climate. This reflects on the close relationship ASBZ’S lawyers develop with their clients, in order for them to achieve the best results, by creating innovative solutions, based upon efficiency, responsibility and excellence. Because of that, joining PrivacyRules has been strategic for ASBZ’s practice, for being a valuable solution to meet the clients’ needs to obtain assistance in matters involving different jurisdictions: ASBZ is now a hub for the provision of excellent and specialized services in the Privacy, Data Protection and Cybersecurity fields, so as to offer the ideal globalized services to clients. In addition, ASBZ has been working on its internationalization strategy and PrivacyRules has been a perfect tool to increase the visibility of its services in other countries, develop a close relationship with great lawyers from around the world and collect insights regarding new practices adopted abroad that are useful for its local clients.

Luiza is the chair of PrivacyRules’ Know-How and Training Committee, which purpose is to detect companies’ skills development priorities and training needs and to create the relevant content and actions that meet them. PrivacyRules’ role is magnified due to its visibility of the common needs worldwide and the access to the best practices adopted in every country, therefore creating state-of-the-art solutions that can be applied on a global scale. Companies are aware of the importance of know-how and training, but are often undecided on the applicable methods. PrivacyRules is in the perfect position to detect the practical challenges and offer truly innovative solutions that are pleasant and easy to understand.