ResourcesJanuary 4, 2023Facebook and Instagram decisions in the EU revolutionary impact on behavioural advertising

The European Data Protection Board (EDPB) issued two binding dispute resolution decisions of 5 December 2022, as a consequence of which the Irish Data Protection Authority (IE DPA) has adopted on 4 January 2023 its decisions regarding Facebook and Instagram (Meta Platforms Ireland Limited, ‘Meta IE’). These decisions are the result of complaint-based inquiries into Facebook’s and Instagram’s activities in particular concerning the lawfulness and transparency of processing for behavioural advertising. Meta IE was fined €210 million in the Facebook decision and €180 million in the Instagram decision by the IE DPA. Find the related comments on the New York Times here. Find the Irish DPC decision release here.