ResourcesJuly 29, 2022EDPB on legitimate interest for adtech

The European Data Protection Board (EDPB) press release underlines that it supports the actions taken by the Irish, Italian and Spanish Supervisory Authorities (SAs) following TikTok’s announcement that it would no longer seek users’ consent to send personalised advertisements, but that the legal basis for this would be the legitimate interest of TikTok and its partners.

On a similar matter, the EDPB adopted a dispute resolution decision on the basis of Art. 65 GDPR to address the lack of SAs consensus on certain aspects of a draft decision issued by the Irish SA as lead supervisory authority (LSA) regarding Instagram, belonging to the Meta group. The EDPB will publish its decision on its website without undue delay after the LSA has notified their national decision to the controller. Find the EDPB press release here.