Members’ updatesJune 7, 2022Building trust with the power of PR

Samantha Hogg-Brandjes, Managing Director of GinjaNinja which is a public relations and crisis communication firm that joined PrivacyRules from South Africa, published an article on ADComm on how to build trust with the power of effective public relations. Samantha explains that distrust is common-place today and businesses need to acknowledge the elephant in the room and start considering how to market and communicate differently to counter the negative affects this has on a brand. PR should be the leading provider in this race to earn back trust, if it is not PR then what can possibly communicate more authentically with such incredible impact? Find Samantha’s answer by reading her article on ADComm here.