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Google: If you don’t want us to track your phone – just get another tracking ID!
The advocacy group noyb.eu filed a formal GDPR complaint against Google for tracking users through an “Android Advertising ID” without a valid legal basis. The data collected with this unique tracking ID is passed on to countless third parties in the advertising ecosystem. The user has no real control over it: Google does not allow to delete an ID, just to create a new one.